Deb Friedman comes from Portland, Oregon where she works as Action Sports Global Brand Manager for Nike 6.0. Before that she worked at Burton for 3 years as Global Director of Women’s Marketing.
Talent, leadership, managerial ability, smart and creative marketing expert, visionary, tremendous energy, team player and wonderful. These are just some of the adjectives that report her as marketing professional and as a personal figure.
She is also a great an inspiring speaker and her speech is going to be the first one at the #WIB2011 retreat next week.
Mike Lewis from Transworld Business interviewed Deb once and the answers are just, like how their colleagues define her, brilliant.
“Working outside of the industry allowed me to really understand all the aspects of traditional marketing. Once you know marketing, you can apply it to anything. My first job was marketing adult diapers. It showed me that even though I don’t pee in my pants I could still learn about and understand the audience and create marketing to address their needs. While a cultural connection goes a long way, especially in action sports, having the ability to listen and learn is huge.”
“Brand success comes from 1) continuing to communicate in unique, innovative and surprising ways, 2) owning the idea of being both an accessible multi-sport brand and being committed to the core of each sport, 3) representing the next generation of athletes and consumers in a compelling and authentic way, 4) creating a new generation of Nike Heroes, and 5) ensuring that everyone associated with Nike 6.0 is having a great time.
Personal success for me is making the most out of life, trying new things and having fun with great people. For me, there isn’t a line between professional and personal really. I get to do amazing things—sales meetings where riding is as important as the presentations [and] going to new events. People do this stuff in their spare time and I get to do it for my job. In life you just never know how it’s going to turn out, so you have be able to enjoy the ride.”
You can read the full interview here: http://business.transworld.net/16031/features/caught-on-tape-deb-friedman/
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